ADMK - Digital Marketing
Program Title
Digital Marketing
College/School
Dunklau School of Business
Program Type
Undergraduate Major
Degree Designation
Bachelor of Science in Business Administration
Program Level
Undergraduate
Program Overview
The Midland Digital Marketing major is designed to provide students with the opportunity to learn, develop, and actively practice theories, procedures, and skills used in marketing as it relates to businesses of all sizes. Students majoring in marketing focus on enhancing their digital marketing skills by using cutting edge technology to help businesses actively engage and inspire desired consumers through design, strategy, execution, and analysis.
A School of Business Major:
1) Demonstrates the ability to identify challenges, opportunities, and problems, evaluate from multiple perspective, and suggest relevant and value-adding solutions.
2) Demonstrates an appreciation for individual and group diversity and demonstrate inclusive and ethical practices; strong interpersonal leadership skills that promote teamwork and collaboration across cultures, subcultures, and personalities; and an understanding of cross-cultural and international business concepts.
3) Knows and effectively uses business principles agilely and skillfully; demonstrates knowledge of business terminology and concepts; and analyzes and interprets data when making business decisions.
4) Expertly articulates ideas in written, verbal, and digital forms; be able to communicate well with all levels within an organization; presents and persuades with the right information and accurate audience consideration.
A School of Business Major:
1) Demonstrates the ability to identify challenges, opportunities, and problems, evaluate from multiple perspective, and suggest relevant and value-adding solutions.
2) Demonstrates an appreciation for individual and group diversity and demonstrate inclusive and ethical practices; strong interpersonal leadership skills that promote teamwork and collaboration across cultures, subcultures, and personalities; and an understanding of cross-cultural and international business concepts.
3) Knows and effectively uses business principles agilely and skillfully; demonstrates knowledge of business terminology and concepts; and analyzes and interprets data when making business decisions.
4) Expertly articulates ideas in written, verbal, and digital forms; be able to communicate well with all levels within an organization; presents and persuades with the right information and accurate audience consideration.