ADMK - Digital Marketing

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Digital Marketing Undergraduate Bachelor of Science in Business Administration

Program Title

Digital Marketing

College/School

Dunklau School of Business

Program Type

Undergraduate Major

Degree Designation

Bachelor of Science in Business Administration

Program Level

Undergraduate

Program Overview

The Midland Digital Marketing major is designed to provide students with the opportunity to learn, develop, and actively practice theories, procedures, and skills used in marketing as it relates to businesses of all sizes. Students majoring in marketing focus on enhancing their digital marketing skills by using cutting edge technology to help businesses actively engage and inspire desired consumers through design, strategy, execution, and analysis.