ADMK - Digital Marketing
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Program Title
Digital Marketing
College/School
Dunklau School of Business
Program Type
Undergraduate Major
Degree Designation
Bachelor of Science in Business Administration
Program Level
Undergraduate
Program Overview
The Midland Digital Marketing major is designed to provide students with the opportunity to learn, develop, and actively practice theories, procedures, and skills used in marketing as it relates to businesses of all sizes. Students majoring in marketing focus on enhancing their digital marketing skills by using cutting edge technology to help businesses actively engage and inspire desired consumers through design, strategy, execution, and analysis.